Factors Affecting the Competitiveness of Enterprises: A Case Study of Tourism Businesses in Binh Duong Province

Abstract

This study focuses on identifying and analyzing the factors that influence the
competitiveness of businesses in the tourism sector in Binh Duong province. By using a linear
regression model and SPSS software, the research conducted a survey of 216 tourism businesses
in the province. The results show that the key factors affecting competitiveness include: service
quality, innovation strategy, information technology, human resources capacity, and business
environment, with service quality being the most significant factor. These findings provide a
basis for proposing implications to improve the competitiveness of tourism businesses in Binh
Duong, contributing to the sustainable development of the industry in the region.