https://jst.bdu.edu.vn/index.php/jst/issue/feed Tập san Khoa học và kỹ thuật trường Đại học Bình Dương 2026-08-01T00:41:11+07:00 Binh Duong University jst@bdu.edu.vn Open Journal Systems <h2>Binh Duong University Journal of Science and Technology</h2> <p>Dear Colleagues,</p> <p>Binh Duong University Journal of Science and Technology (BDUJST) is a quarterly peer-reviewed research journal with the focus on publishing original theoretical and applied research papers with the latest developments and breakthroughs in a number of science and technology fields. The journal accepts papers written in Vietnamese, English, and Russian. The BDUJST welcomes article submissions from all science and technology research areas, including <strong>Physics, Chemistry, Biology, Mathematics, Statistics, Biodiversity, Science Technology, Engineering Science, Computer Science and Educational Science</strong>. Besides that, we also aim to explore papers with contributions to the sustainability of <strong>Business and Economics</strong>, etc. </p> <p>In order to expand both theoretical and practical understandings, the journal provides readers with a variety of open access stimulating and informative research papers contributed by a broad coalition of individuals and groups.</p> <p>We would be really glad and honored if you accept our invitation since your contributions to BDUJST will definitely help guarantee the quality of our journal and keep the journal prestigious and outstanding, and especially attract more researchers to submit their works to our journal.</p> <p>We are thankful for your consideration and cooperation.</p> <p>Best regards,</p> <p><strong>Chairman of the editorial board</strong></p> <p>Academician Sergey V. Ablameyko - Belarusian State University, Republic of Belarus</p> <p><strong>Editor-in-Chief</strong></p> <p>Assoc. Prof. Dr. Le Van Cuong - Binh Duong University, Vietnam</p> <p>Vice-Dir. Cao Viet Hung - Binh Duong University, Vietnam</p> https://jst.bdu.edu.vn/index.php/jst/article/view/403 Nonlinear vibration analysis of FG-GPLRC cylindrical panel with FG-GPLRC corrugated core 2026-07-31T12:13:38+07:00 Vũ Minh Đức vuminhduc@tdtu.edu.vn Lê Thúc Định vuminhduc@tdtu.edu.vn Lưu Minh Hùng vuminhduc@tdtu.edu.vn <p>This paper investigates the nonlinear vibration<br>behavior of FG-GPLRC cylindrical panels with an FGGPLRC corrugated core subjected to time-harmonic<br>loading. The corrugated core is modeled using an<br>equivalent homogenization technique based on Donnell<br>shell theory (DST). Within this framework, the nonlinear<br>equations of motion, accounting for geometric<br>nonlinearity of the von Kármán type, are derived using<br>the Lagrangian formulation and the Euler–Lagrange<br>equations. The dynamic responses of the panel are<br>obtained by employing the fourth-order Runge–Kutta<br>method. Numerical results indicate that the introduction<br>of a corrugated core significantly increases the natural<br>frequencies and reduces the vibration amplitudes<br>compared to panels with solid cores. In addition, the<br>effects of different graphene platelet distribution<br>patterns on the nonlinear vibration characteristics of FGGPLRC cylindrical panels are also examined and<br>discussed.</p> 2026-06-30T00:00:00+07:00 Copyright (c) 2026 Tạp chí Khoa học và Công nghệ Trường Đại học Bình Dương https://jst.bdu.edu.vn/index.php/jst/article/view/407 Application of Microsoft excel software in calculation and automation of dynamic graph construction for crankshaft - connecting rod mechanism of internal combustion engines 2026-07-31T13:55:48+07:00 Lê Huy Soạn lhsoan@bdu.edu.vn Nguyễn Tấn Nhựt lhsoan@bdu.edu.vn <p>Researching the dynamics of the crankshaftconnecting rod mechanism plays a fundamental role in<br>evaluating load distribution, checking structural fatigue,<br>and balancing internal combustion engines (Nguyễn,<br>2021). Traditional manual calculation and graphical<br>methods for dynamic diagrams are time-consuming,<br>labor-intensive, and highly prone to human accumulation<br>errors. This paper proposes an efficient solution by<br>utilizing Microsoft Excel to build a numerical computation<br>program and automate the generation of engine dynamic<br>graphs. Based on mathematical spreadsheet algorithms,<br>the authors successfully constructed a synchronized<br>system of development graphs plotted against the<br>crankshaft rotation angle (α), including: the gas force<br>graph (Pkt), the inertial force graph (Pj), the composite<br>piston force graph (P1), the tangential force graph (T), the<br>normal force graph (Z), and the crankpin polar load<br>diagram. The mathematical model was validated and<br>verified using the nominal technical specifications of the<br>Zil-130 V8 gasoline engine (Vy và cộng sự, 2006). The<br>research results provide an intuitive, practical<br>educational tool that significantly enhances the teaching<br>quality, coursework assignments, and scientific research<br>in the field of Automotive Engineering Technology</p> 2026-06-30T00:00:00+07:00 Copyright (c) 2026 Tạp chí Khoa học và Công nghệ Trường Đại học Bình Dương https://jst.bdu.edu.vn/index.php/jst/article/view/405 PROGRAMMING THE ALGORITHM TO CONTROL AIRBAG ACTIVATION TIMING ON A PHYSICAL SIMULATION MODEL 2026-07-31T13:29:50+07:00 Dam Van Trang vantrang7794@dttec.edu.vn Nguyen Phuoc Thanh vantrang7794@dttec.edu.vn <p>The paper presents the results of programming an algorithm that adjusts the control timing for airbag deployment. The<br>C++ programming language was selected to develop the control algorithm for the simulation model. The results show that, when applying this algorithm to an airbag control model, it is possible to determine the deployment timing of the airbag corresponding to the magnitude of the impact force. In other words, the greater the force acting on the sensor, the deployment time of the airbag changes accordingly. This programmed algorithm also allows parameter settings to be modified by users, enabling further optimization of airbag performance in the future</p> 2026-06-30T00:00:00+07:00 Copyright (c) 2026 Tạp chí Khoa học và Công nghệ Trường Đại học Bình Dương https://jst.bdu.edu.vn/index.php/jst/article/view/404 Water jet material cutting technology, water jet with abrasive particles 2026-07-31T13:21:40+07:00 Nguyễn Văn Tuấn tuan271983@gmail.com Đỗ Ngọc Khuê tuan271983@gmail.com <p>Mechanical processing is a very important aspect in<br>various economic and social sectors, including the<br>mechanical industry, manufacturing, and daily life.<br>Along with the development of science and technology,<br>chip formation technology in general and material<br>cutting technology in particular have made significant<br>advancements. Many scientific achievements have<br>been applied, and many new technologies have been<br>developed, among which is the high-pressure water<br>cutting technology and the high-pressure water cutting<br>technology with abrasive particles. This is a new<br>technology, although it has a simple process, affordable<br>cost, and environmental protection, it offers high<br>efficiency and meets the current requirements for<br>processing. The application of this material cutting<br>technology is essential to meet economic demands and<br>significantly contribute to environmental protection</p> 2026-06-30T00:00:00+07:00 Copyright (c) 2026 Tạp chí Khoa học và Công nghệ Trường Đại học Bình Dương https://jst.bdu.edu.vn/index.php/jst/article/view/412 The Suitability of Community Service as an Administrative Sanction in Vietnam 2026-07-31T14:21:06+07:00 Võ Phúc Anh vpanh@bdu.edu.vn <p>This article analyzes historical factors, Vietnam’s<br>practical experience, and references to sever countries<br>that have applied community service as an<br>administrative sanction, in order to identify theoretical,<br>legal, and organizational conditions for its<br>implementation. These provide a scientific basis for<br>proposing the reintroduction of community service as an<br>administrative sanction in Vietnam (subject to<br>acceptance by society and legislators). Based on this<br>approach, the study develops, synthesizes, and<br>analyzes positive aspects to support the view that<br>community service is a suitable administrative sanction<br>in Vietnam. Rather than making definitive judgments, it<br>presents certain aspects of its suitability, thereby<br>contributing to further research and improvement in<br>legal theory, legislation, and organizational<br>implementation, with a view to promoting its application<br>in practice in the future. The article does not, however,<br>provide an in-depth analysis of the limitations of this<br>sanction.</p> 2026-06-30T00:00:00+07:00 Copyright (c) 2026 Tạp chí Khoa học và Công nghệ Trường Đại học Bình Dương https://jst.bdu.edu.vn/index.php/jst/article/view/411 Enhancing Institutional Governance Capacity for the One Commune One Product (OCOP) Program in Vietnam: From International Perspectives to Policy-Oriented Solutions 2026-07-31T14:16:10+07:00 Nguyễn Hữu Thành thanh8433@gmail.com <p>The “One Commune One Product” (OCOP) initiative<br>stands as a cornerstone policy aimed at driving growth<br>and modernization within Vietnam's rural economy, while<br>simultaneously enhancing the value and brand<br>recognition of local specialties. Practical outcomes over<br>years of implementation demonstrate significant<br>advancements in scaling up commercial production,<br>optimizing local human resources, and raising the actual<br>income of rural populations nationwide. However,<br>integrating the OCOP policy into the economic fabric has<br>exposed major bottlenecks across three main<br>dimensions: (1) the design of the legal framework, (2) the<br>governance capacity of specialized management bodies,<br>and (3) the level of synergy among stakeholders within<br>the value chain. To dissect and identify these regulatory<br>hurdles in Vietnam's OCOP framework, this paper<br>adopts a qualitative approach utilizing legal document<br>reviews, policy system evaluations, and comparative<br>model analyses. By benchmarking against the policy<br>regulation experiences of Japan and Thailand, the study<br>aims to formulate recommendations to strengthen the<br>legal foundation and boost the efficacy of the OCOP<br>strategy amid the waves of the digital era and global<br>integration.</p> 2026-06-30T00:00:00+07:00 Copyright (c) 2026 Tạp chí Khoa học và Công nghệ Trường Đại học Bình Dương https://jst.bdu.edu.vn/index.php/jst/article/view/410 Indifference and Emotional Apathy in Modern Vietnamese Society: Current Situation, Causes and Solutions 2026-07-31T14:07:49+07:00 Đỗ Thị Ngọc Bích Tuyền Em dtntem@bdu.edu.vn Bùi Trí Trung dtntem@bdu.edu.vn <p>This paper examines the phenomenon of<br>indifference and apathy in contemporary Vietnamese<br>society from an interdisciplinary perspective integrating<br>sociology, psychology, and digital media studies. By<br>systematizing key concepts and applying theories such<br>as Anomie and the Bystander Effect, the study clarifies<br>the mechanisms underlying the emergence and spread<br>of apathetic behavior in the context of urbanization and<br>technological development. It also highlights the<br>alarming decline of compassion, particularly among<br>youth and within social media environments. The paper<br>further analyzes core causes, including utilitarian<br>lifestyles, competitive pressures, and the overload of<br>negative information. Based on these findings, it<br>proposes comprehensive solutions in education, media,<br>and legal frameworks to help restore humanistic values<br>and strengthen social responsibility.</p> 2026-06-30T00:00:00+07:00 Copyright (c) 2026 Tạp chí Khoa học và Công nghệ Trường Đại học Bình Dương https://jst.bdu.edu.vn/index.php/jst/article/view/409 FOURTH-YEAR ENGLISH MAJORS’ PERCEPTIONS OF CHATGPT IN WRITING: OPPORTUNITIES, CHALLENGES, AND PEDAGOGICAL IMPLICATIONS 2026-07-31T14:04:42+07:00 Pham Thi Xuan Truc phamthixuantruc@dntu.edu.vn <p>Academic writing instruction and English language learning have undergone significant changes since the introduction of<br>ChatGPT and other generative AI tools. Previous studies have suggested that AI tools can improve learners’ writing fluency,<br>provide timely feedback, and support learner autonomy; however, they also raise many pedagogical and ethical issues (Li &amp;<br>Warschauer, 2023; Kessler, 2024). This study examines how fourth-year English majors at Dong Nai Technology University<br>perceive the use of ChatGPT in academic English writing and self-study, as well as the challenges they encounter and the<br>solutions they propose. The two research questions are: What are the benefits and limitations of using ChatGPT in academic<br>English writing, from the learners' perspective? What ways do students suggest for using ChatGPT effectively and responsibly?<br>Data were collected through semi-structured interviews and reflective journals of 40 student participants. The analysis revealed<br>three main groups of findings. First, students perceived ChatGPT as useful for improving writing efficiency, language accuracy,<br>and confidence. Second, they reported limitations related to overdependence, information verification, plagiarism, and reduced<br>critical thinking. Third, they suggested instructional workshops, lecturer modeling, and institutional guidelines for responsible AI use. The paper also emphasizes the importance of developing critical thinking and AI literacy among English majors to promote the effective, sustainable, and responsible use of ChatGPT in Vietnamese higher education</p> 2026-06-30T00:00:00+07:00 Copyright (c) 2026 Tạp chí Khoa học và Công nghệ Trường Đại học Bình Dương https://jst.bdu.edu.vn/index.php/jst/article/view/408 PRIMARY SCHOOL MANAGEMENT IN DEVELOPING COUNTRIES: CHALLENGES AND INNOVATIONS EXPLORED THROUGH MIXED-METHODS RESEARCH 2026-07-31T14:00:45+07:00 Chu Thi Dieu Linh linhctd.c1kd@gmail.com <p>This research explores primary schooling management practices and the contribution of management practices,<br>particularly leadership-driven effectiveness and the emergence of new school management innovative practice. The mixedmethods design was used to explore various dimensions of the complexity of understanding. At the quantitative phase, 48 teachers and 13 school administrators from various primary schools were surveyed to assess the relationships among leadership practices, decision making processes, and school effectiveness. For the qualitative phase, we met with 10 participants. The qualitative evidences show that participants have reported some particular innovative practices, such as more flexible decision making structures, more teacher involvement, more data-informed management and some, were used to enhance schools effectiveness. To develop the application of a knowledge perspective in educational management through an innovator based approach, the study provides some practical contribution to improving the capacity of leadership and the context in primary education by developing context relevant innovation<br><br></p> 2026-06-30T00:00:00+07:00 Copyright (c) 2026 Tạp chí Khoa học và Công nghệ Trường Đại học Bình Dương https://jst.bdu.edu.vn/index.php/jst/article/view/395 Table of contents 2026-07-31T11:09:54+07:00 Do Huu Binh dh.binh@bdu.edu.vn <h3 class="title"><a id="article-373" href="https://jst.bdu.edu.vn/index.php/jst/article/view/373">Table of contents</a></h3> 2026-06-30T00:00:00+07:00 Copyright (c) 2026 Tạp chí Khoa học và Công nghệ Trường Đại học Bình Dương https://jst.bdu.edu.vn/index.php/jst/article/view/402 FINTECH AND PERSONAL FINANCIAL MANAGEMENT BEHAVIOR IN THE DIGITAL ECONOMY: A CONCEPTUAL ANALYSIS FROM THE VIETNAMESE CONTEXT 2026-07-31T12:09:05+07:00 Vo Lam Hoang Khang 25120001@student.bdu.edu.vn Phan Thi Quynh Nhu 25120001@student.bdu.edu.vn Hoang Thi Yen Nhi 25120001@student.bdu.edu.vn Luu Thi Huynh Nhu 25120001@student.bdu.edu.vn Le Ho Van Phang 25120001@student.bdu.edu.vn <p>This study examines the role of financial technology (Fintech) in shaping personal financial management behavior in the<br>digital economy from a conceptual perspective, integrating the Theory of Planned Behavior (TPB) and the Technology<br>Acceptance Model (TAM) to develop a multidimensional analytical framework. The findings suggest that Fintech should not only<br>be viewed as a technological tool but also as a “behavioral amplifier” that simultaneously enhances financial management<br>efficiency-through improved transparency, convenience, and automation-while potentially increasing impulsive financial decisions due to reduced cost awareness and weakened self-control. Additionally, financial literacy and digital competence are identified as key moderating factors influencing how individuals engage with Fintech and manage associated behavioral risks. Based on this framework, the study proposes a set of conceptual propositions highlighting the dual and nonlinear impacts of Fintech, thereby contributing to a deeper understanding of financial decision-making in digital contexts, particularly in emerging economies such as Vietnam.</p> 2026-06-30T00:00:00+07:00 Copyright (c) 2026 Tạp chí Khoa học và Công nghệ Trường Đại học Bình Dương https://jst.bdu.edu.vn/index.php/jst/article/view/401 RESOURCES, DYNAMIC CAPABILITIES, AND INNOVATION: A CONCEPTUAL FRAMEWORK FOR STARTUP PERFORMANCE 2026-07-31T12:03:21+07:00 Truong Dang Xuan truongdx@hachi.com.vn <p>In the context of increasing global competition and rapid technological change, startups face significant challenges in<br>achieving sustainable performance. While prior studies have emphasized the importance of firm resources and innovation, limited attention has been given to how these factors interact with dynamic capabilities in an integrated framework. Drawing upon the Resource-Based View and the Dynamic Capabilities, this study develops a conceptual model linking resources, dynamic capabilities, and innovation to explain startup performance. This paper adopts a qualitative and theoretical approach, synthesizing existing literature to propose an integrated framework in which firm resources serve as foundational inputs, dynamic capabilities act as transformative mechanisms, and innovation functions as a key driver of performance outcomes. The proposed model highlights the mediating role of innovation and the enabling role of dynamic capabilities in leveraging resources effectively under conditions of uncertainty. The study contributes to the literature by integrating two prominent theoretical perspectives into a unified framework tailored to startup contexts. It also provides a foundation for future empirical research, particularly in emerging economies, where startups operate under resource constraints and institutional challenges. Practical implications are offered for entrepreneurs and policymakers to enhance startup performance through strategic resource management and capability development</p> 2026-06-30T00:00:00+07:00 Copyright (c) 2026 Tạp chí Khoa học và Công nghệ Trường Đại học Bình Dương https://jst.bdu.edu.vn/index.php/jst/article/view/400 Integrating Carbon Credits into ESG Strategy: A Qualitative Study through Sustainability Reports of High-Emission Listed Companies in Vietnam from 2023 to 2024 2026-07-31T11:59:13+07:00 Bùi Tất Tố bt.to@bdu.edu.vn <p>The year 2025 marks a pivotal milestone as Vietnam<br>approved the Carbon Market Development Project under<br>Decision No. 232/QĐ-TTg dated January 24, 2025,<br>placing significant pressure on high-emission enterprises<br>to transform their business models. This study explores<br>how listed companies integrate carbon credits into their<br>Environmental, Social, and Governance (ESG)<br>strategies through multiple case study content analysis.<br>By analyzing Annual Reports and Sustainability Reports<br>(2023-2024) of five companies—HPG, HT1, PPC, and<br>HSG (high-emission group) and VNM (comparative<br>case)—the research identifies three integration models<br>aligned with the international Abatement-Offset-Trading<br>typology: (1) internal emission reduction; (2) carbon<br>offsetting; and (3) carbon credit commercialization.<br>Within the studied sample, findings show evidence of a<br>shift from passive compliance toward strategic disclosure<br>during 2023-2024, while identifying four key barriers: lack<br>of regulatory guidance, investment costs, specialized<br>human resources, and greenwashing risks. The paper<br>contributes three key points: (1) a classification<br>framework of three integration models (AOT) applicable<br>in Vietnam, (2) empirical evidence on corporate behavior<br>during the 2023-2024 pivotal period, and (3) policy<br>implications based on barriers identified from data for<br>advancing the domestic carbon market</p> 2026-06-30T00:00:00+07:00 Copyright (c) 2026 Tạp chí Khoa học và Công nghệ Trường Đại học Bình Dương https://jst.bdu.edu.vn/index.php/jst/article/view/399 Unlocking Green Economic Potential: Addressing Barriers Within Ho Chi Minh City's Industrial Enterprises 2026-07-31T11:55:55+07:00 Ngô Thị Phương Dung ngohoangphuc39399@gmail.com Nguyễn Ngọc Mỹ Dung ngohoangphuc39399@gmail.com Tạ Thị Yến Mi ngohoangphuc39399@gmail.com Nguyễn Hồng Khuyến ngohoangphuc39399@gmail.com Ngô Hoàng Phúc ngohoangphuc39399@gmail.com Lê Vũ Anh Diễm ngohoangphuc39399@gmail.com <p>Against the backdrop of Vietnam's commitment to<br>achieving Net Zero emissions by 2050, green economic<br>development in Ho Chi Minh City's (HCMC) industrial<br>sector has become an urgent imperative, yet one<br>confronted by a complex set of barriers. This paper<br>employs a qualitative synthesis methodology combining<br>secondary document analysis, a systematic literature<br>review, and aggregated macroeconomic data for the<br>2020–2025 period to achieve two objectives: (i)<br>systematically identify and analyze seven core barrier<br>groups impeding the green transition among HCMC<br>industrial enterprises; and (ii) propose a coherent,<br>actionable set of solutions for the 2025–2030 period.<br>Findings indicate that financial barriers are the most<br>severe, with 50% of enterprises lacking sustainable<br>capital solutions and green credit comprising only 4.3%<br>of total outstanding loans, compounded by human<br>resource gaps technological obsolescence and<br>regulatory ambiguity The paper's original contribution lies<br>in constructing a four-stakeholder barrier analysis model<br>and proposing an integrated four-priority policy roadmap<br>tailored to HCMC's industrial context</p> 2026-06-30T00:00:00+07:00 Copyright (c) 2026 Tạp chí Khoa học và Công nghệ Trường Đại học Bình Dương https://jst.bdu.edu.vn/index.php/jst/article/view/398 FACTORS INFLUENCING ARTIFICIAL INTELLIGENCE (AI) USAGE INTENTION AMONG LOGISTICS EMPLOYEES IN THE SOUTHERN KEY ECONOMIC REGION OF VIETNAM 2026-07-31T11:48:54+07:00 Cao Van Pham phamcaovan210693@gmail.com Huu Cong Tu phamcaovan210693@gmail.com <p>This study aims to identify and analyze the factors that influence employees’ intention to use artificial intelligence (AI) in<br>the logistics industry within the Southern Key Economic Region of Viet Nam. Based on the extended Theory of Acceptance and<br>Use of Technology (UTAUT), the study surveyed 270 workers and analyzed the data using SPSS software. The results show that<br>Performance Expectancy (PE), Social Influence (SI) and Trust in AI (TR) have a positive impact, whereas AI Anxiety (AA)<br>negatively impacts usage intention. Conversely, Effort Expectancy (EE) and Facilitating Conditions (FC) are not statistically<br>significant. This study contributes to supplementing the theoretical framework and offers practical implications for organizations seeking to enhance the effective adoption of AI.</p> 2026-06-30T00:00:00+07:00 Copyright (c) 2026 Tạp chí Khoa học và Công nghệ Trường Đại học Bình Dương https://jst.bdu.edu.vn/index.php/jst/article/view/397 Research on the United States Policies for developing the low-altitude economy model and recommendations for Vietnam 2026-07-31T11:44:08+07:00 Từ Ngọc Minh Tiến tientien21022004@gmail.com Phan Hải Hồ tientien21022004@gmail.com Từ Minh Thuận tientien21022004@gmail.com <p>In the context of digital transformation and the rapid<br>advancement of unmanned aerial vehicle (UAV)<br>technology, the low-altitude economy has emerged as a<br>new growth driver in many countries. The United States<br>has proactively developed a relatively comprehensive<br>policy ecosystem, thereby promoting the safe and<br>efficient integration of UAVs into the economy.<br>Meanwhile, in Vietnam, the legal framework governing<br>low-altitude flight activities remains fragmented,<br>inconsistent, and unable to keep pace with practical<br>demands. This situation creates an urgent need to study<br>international experiences in order to formulate<br>appropriate and adaptive policies. Based on an analysis<br>of the U.S. model, this study proposes policy<br>recommendations aimed at establishing a modern legal<br>foundation and promoting the sustainable development<br>of the low-altitude economy in Vietnam</p> 2026-06-30T00:00:00+07:00 Copyright (c) 2026 Tạp chí Khoa học và Công nghệ Trường Đại học Bình Dương https://jst.bdu.edu.vn/index.php/jst/article/view/396 An integrated governance–admissions model for non-public schools at Thu Dau Mot Ward in the current context of educational competition 2026-07-31T11:36:02+07:00 Trần Thanh Bình thanhbinhtran020@gmail.com Nguyễn Kim Ngân kn41496@gmail.com <p>This paper develops an integrated governance–<br>admissions model for non-public schools in Thu Dau Mot<br>Ward, Ho Chi Minh City, in the current context of<br>educational competition. The study adopts an applied<br>research design based on a corpus of 16 carefully<br>selected sources, combining document analysis,<br>contextual comparison, and model synthesis. The<br>research gap lies in the fact that prior studies have<br>usually examined school governance, school choice, or<br>educational marketing separately, while the systemic<br>linkage between school governance and admissions<br>outcomes in the non-public sector has not been clearly<br>modelled. Accordingly, the paper proposes a five-pillar<br>model consisting of strategic positioning; educational<br>quality and differentiation; parent–student experience;<br>communication and admissions channels; and data<br>governance with continuous improvement. The study<br>contributes by integrating previously separated strands<br>of literature, shifting the unit of analysis from isolated<br>recruitment campaigns to the governance system of the<br>school, and attaching an evaluation indicator set to<br>support implementation and refinement.</p> 2026-06-30T00:00:00+07:00 Copyright (c) 2026 Tạp chí Khoa học và Công nghệ Trường Đại học Bình Dương