Students' interest in using robo-advisors: The role of financial knowledge and online behavior

Abstract

This study surveys the interest of students from the Faculty of Economics at
Binh Duong University in using robo-advisory services and analyzes the role of financial
knowledge and online behavior in shaping this interest. The results show that students with
advanced financial knowledge are particularly interested in using robo-advisors. Finance
and Banking students demonstrate a higher level of interest compared to those from the
Accounting and Business Administration majors. Additionally, only online behaviors
related to financial activities, such as online shopping and digital payments, can predict
interest in robo-advisors. In contrast, non-financial online activities do not influence
students' interest in this tool