Digital Transformation, Digital Marketing Solutions for OCOP Subjects

Abstract

In the context of globalization and the continuous development of technology, OCOP
products play a vital role in promoting local economic and cultural values. OCOP products are
typical products and services created or processed from local resources, bringing specific
economic and cultural values. However, the reality shows that many OCOP subjects have not
taken advantage of digital transformation and marketing to effectively bring products and
services to consumers, making it difficult for the consumption of products and services in the
highly competitive market. This article will discuss the current status of OCOP subjects, as well
as synthesize scientific findings related to digital transformation and digital marketing. At the
same time, the article will also give some recommendations and solutions for digital
transformation and digital marketing for OCOP subjects, to help improve competitiveness and
sustainable development.