Enhancing brand communication effectiveness through social media in student recruitment at Binh Duong University

Authors

  • Phi Phung Danh
  • Hoang Tran Le
  • Thi Hong Phuong Nguyen
  • Thi Thanh Nga Vo

DOI:

https://doi.org/10.56097/binhduonguniversityjournalofscienceandtechnology.v8i2.326

Keywords:

Mạng xã hội; Truyền thông marketing; Truyền thông thương hiệu; Thương hiệu; Trường Đại học Bình Dương

Abstract

The rapid development of universities in Vietnam has created numerous challenges,
particularly in improving education quality and competition among institutions. This paper focuses on
analyzing the communication strategy situation at Binh Duong University. Based on this analysis, the
research team proposes several solutions to enhance the effectiveness of the communication strategy to
attract students through social media platforms.

Downloads

Published

2025-06-28

How to Cite

Danh, P. P., Le, H. T., Nguyen, T. H. P., & Vo, T. T. N. (2025). Enhancing brand communication effectiveness through social media in student recruitment at Binh Duong University. Tạp Chí Khoa học Và kỹ thuật trường Đại học Bình Dương, 8(2). https://doi.org/10.56097/binhduonguniversityjournalofscienceandtechnology.v8i2.326

Issue

Vol. 8 No. 2 (2025): BINH DUONG UNIVERSITY JOURNAL OF SCIENCE AND TECHNOLOGY

Section

EDUCATION - SOCIAL SCIENCES