The impact of personality traits on personal financial investment intentions: A study on generation Y in Binh Duong Province

Abstract

This study aims to understand the impact of personality traits on personal financial investment intentions of generation Y in Binh Duong province. The research uses quantitative methods with exploratory factor analysis (EFA) and multivariate linear regression techniques, data collected from 277 generation Y subjects in Binh Duong province. Research results show
that the impact of personality traits on generation Y's personal financial investment intentions includes factors of extroversion, psychological instability, acceptability, caution, willingness to experience, short-term and long-term financial investment intention, impact of attitude towards financial risk. From here, the author proposes suggested solutions to contribute to advising analysts and Vietnamese financial companies with the desire to attract investors or to analyze investor behavior. generation Y individuals in Binh Duong province.